Service

User Acquisition

Campaigns built to attract the right players and users.

We plan, launch and optimize user acquisition campaigns focused on measurable growth, better targeting, lower CPI and stronger retention.

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User acquisition campaign reporting dashboard
CPI + ROAS + Retention Performance campaigns
Strategy Audience, channel and campaign planning
Creatives Ad concepts, testing and iteration
Channels Paid social, app campaigns, store traffic
Reporting CPI, retention, ROAS and conversion insights
Campaigns managed around creative quality and unit economics.
Growth System

Campaigns managed around creative quality and unit economics.

We connect creative testing, channel planning, install quality and revenue data so user acquisition supports sustainable product growth instead of vanity traffic.

  • Creative testing and audience segmentation
  • CPI, ROAS and payback analysis
  • Performance reporting tied to product outcomes
Ad Networks

Where We Run Your Campaigns

Meta (Facebook / Instagram)

Largest mobile ad platform — precise audience targeting, video and playable ad formats.

Google UAC

Universal App Campaigns across Search, Display, YouTube and Play Store placements.

TikTok for Business

Video-first UA with massive reach among 18–34 audiences globally.

ironSource / Unity Ads

In-game rewarded and interstitial ads optimised for casual and hyper-casual titles.

AppLovin / MAX

AI-driven mediation and bidding with ROAS prediction and creative optimisation.

Apple Search Ads

High-intent keywords from App Store searchers — premium conversion rates.

What We Optimise

KPIs We Track & Improve

CPI (Cost Per Install)

We target the lowest profitable CPI by network, creative and audience segment.

ROAS (Return on Ad Spend)

Campaign spend measured against revenue at D1, D7, D30 and D180 intervals.

LTV (Lifetime Value)

Cohort analysis to identify which channels deliver the highest long-term value users.

Retention (D1 / D7 / D30)

We track retention by channel to ensure acquisition quality, not just install volume.

CTR & Creative Performance

A/B testing across video, playable, static and carousel formats to find winning assets.

Impression Share & Bidding

Automated bidding with manual override thresholds to stay competitive without overspending.

Ready to Launch?

Build, publish and scale your next game or app

Share your idea and get a practical launch plan for development, store publishing, ASO, user acquisition and monetization.

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Free strategy call No lock-in contracts Global deployment